Vishal Venkat's Atypical Design Portfolio

VISHAL VENKAT

VISHAL VENKAT

Resume

Let’s Talk

VISHAL VENKAT

| The Atypical Product Designer

Let’s Talk

Let’s Talk 👋

Let’s Talk 👋

Let’s Talk 👋

VISHAL VENKAT

VISHAL VENKAT

| The Atypical Product Designer

Let’s Talk

Let’s Talk 👋

Let’s Talk 👋

VISHAL VENKAT

Finding the right medicine, Faster

A 2-week design sprint case study on Improving Search and Conversions on the PharmEasy App

A 2-week design sprint case study on Improving Search and Conversions on the PharmEasy App

Searching for medicines on the Pharmeasy app was unintuitive — especially for older users, regional language speakers, and those with limited digital experience. I redesigned the search experience with keyword suggestions, better fallback handling, and a product-first listing UI.

Project Contains

Problem & UX Research

Problem & UX Research

Problem statement
Heuristic evaluation
Identifying opportunities for improvements
Competitor analysis & insights

Design & Testing

Design & Testing

Wireframes
Initial Designs
Usability Testing & Insights
Final prototype

View sprint timeline ↗

Heuristic Evaluation

More insights available in my case study ↗

Before & After Usability Testing

See Full Sprint on Medium ↗

If your users can’t find what they need, you’ve got a design bug.

Let’s fix it — without the fluff.

Let’s Talk

Let’s Talk

SECRET PAGES

SIPPO Mobile App

SIPPO Mobile App

MY SOCIALS

@2024 Vishal's Portfolio. All rights reserved.

Brainstormed in Figma & designed in Framer

Brainstormed in Figma & designed in Framer

If your users can’t find what they need, you’ve got a design bug.

Let’s fix it — without the fluff.

Let’s Talk

Let’s Talk